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Event Marketing: The Best Way to Impress Your Potential Customers

If you're a car buff, your engine likely revs up a little when the auto show comes to town. That's because it harnesses the...
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Brush the Dust Off your Small Business this Spring

The start of spring is usually a time for sprucing up our spaces which is why many of us participate in the age-old ritual...
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Transforming Customer Experience with Artificial Intelligence

Success in terms of customer experience doesn't just involve your ability to solve the problems of your customers, but how quickly you can solve those issues. In...
What your Business Can Learn from Amazon’s Obsession with Good Customer Service

What your Business Can Learn from Amazon’s Obsession with Good Customer Service

Sometimes, if you can't beat them, it's better to join them. Or at least follow their lead. That's especially true when it comes to...
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Revitalize Your Loyalty Program

How much are you spending to get a sale from a new customer? It can be a big part of your budget. But if...
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The Importance of Emotional Intelligence in Customer Service

According to one recent study, businesses lose a collective $62 billion in revenue per year due to one unfortunate reason: poor customer service. This...
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6 Ways to Increase Website Traffic from Twitter

Savvy small business owners leverage the power of Twitter to engage with their audience and increase website traffic. Despite its simple interface and 280-character-per-tweet...
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How to Create LinkedIn Sponsored Updates

The typical LinkedIn post is seen by 20 percent of that business’s followers. That’s a good start, but what if you could do better?...

Utilizing Facebook Groups for Business

Remember the greeting Norm got whenever he entered the TV-bar Cheers? It was a place where a small group of friends could get together...
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What is Facebook Beacon and Does Your Business Need it?

Businesses are founded on relationships. You're not just focused on selling a product or service to someone - you started a business because you...