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Using Guerrilla Marketing to Stand Out from the Crowd

With so many forms of media competing for consumers' attention, marketing can feel like a battlefield. Guerilla marketing promotes your brand when and where consumers least...
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The Benefits of Working with Local Micro Influencers

When it comes to online marketing, credibility is critical. Consumers are bombarded by hundreds of ads every day and are increasingly tuning them all...
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Becoming a Blogger in 5 Simple Steps

Small business owners take on many roles including manager, customer service rep, and marketer, to name a few. Some are adding "blogger" to the...
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Five Online Courses to Learn Social Media Marketing

It's no secret that social media marketing has become an important part of running a successful business. Whether you're just learning about "The Facebook,"...
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Digital Marketing: Should you Become Facebook Certified?

Digital marketing is a great way to get leads, traffic to your website, and ultimately customers. With more than 2 billion users worldwide, Facebook...
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Keyword Research: What is it and How Can It Help You Connect with your...

In today's fast-paced, constantly evolving world of digital marketing, saying that it can be hard to stand out from the crowd is an understatement....
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Why Direct Messaging is the Key to Success with Instagram for Business

Marketing is about selling your products and services, yes - but it's also about something far more important at the same time. Marketing is...
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Define Your Brand Promise to Build Customer Relationships

Your brand is kind of a love letter to your customers. It’s how you introduce yourself, declare your feelings, and promise to always be...
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5 Dating Don’ts for Network Marketing

Business is all about building relationships. Like all healthy relationships, it involves some give and take, and most of all, foresight. Often, it's not...
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Voice Search for Search Engine Optimization in 2018

Search engine optimization (SEO) has changed in a number of ways over the last few years, but perhaps no disruption has been quite as...