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tapping customer opinion

Testing, Testing: Tapping Customer Opinion

Tapping customer opinion is one of the best ways to find out if your idea for a new product or service will be successful....
tips for choosing right social media platform for your business

Choosing a Social Media Platform

Having difficulty choosing a social media platform for your business? With so many available options, it’s not surprising. Instead of going it alone and...
On Your Mark, Get Set, Shop! - The Art of the Doorbuster

On Your Mark, Get Set, Shop! – The Art of the Doorbuster

On your mark, get set, shop! But how can small businesses compete against the deeply discounted items that big box stores offer?
How to Build Your Influencer Marketing Strategy

How to Build Your Influencer Marketing Strategy

Are you tapping the power of influencers as part of your marketing strategy? Find out where to look for them and start harnessing their clout.
Three people conversing with each other.

Diffusing Your Small Business’ Social Media Crisis

Learn how to dodge your business' social media crisis by turning negative reviews into a positive experience. After all, transparency is key.
Cyber Monday Success Tips

Cyber Monday Success Tips

Cyber Monday represents a chance to make inroads in holiday shopping profits and requires a concerted effort targeting those who prefer shopping online.
Business Benefit

Could Your Business Benefit From an App?

In the span of a few years, the word app went from a shorthand version of something we ordered before our entree to something...
10 Business Leaders to Follow on Social Media

10 Business Leaders to Follow on Social Media

If you’re on Twitter, Facebook, LinkedIn, you can connect with business leaders who offer tips and report on trends they are seeing in the marketplace.
5 Reasons Giving Back Should Be In Your Marketing Strategy

5 Reasons Giving Back Should Be In Your Marketing Strategy

Good for the soul and even better for your business, here are 5 reasons why your marketing strategy should focus on giving back.
plan for epic social media success

Plan for Epic Social Media Success in 2017

If you’re like most—okay, all—business owners, you don’t have a lot of time to spend fine-tuning your social media strategy. But this doesn’t mean...