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Do’s and Don’ts of Successful Pinterest Ads

As a social marketing medium, Pinterest is a network that brings with it a wide range of unique benefits that can't be ignored. According...
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Ways to Use Automated Marketing

If you think that the benefits of automated marketing campaigns begin and end with email-based efforts, you're only paying attention to one small part...

How to Develop a Direct Mail Marketing Strategy

Thanks to the digital world in which we now live, many people assume that having a direct mail marketing strategy is an "old school"...
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New Instagram Branded Content Rules for Influencer Marketing

In terms of influencer marketing, you'd be hard-pressed to find an opportunity more viable right now than Instagram branded content. According to one study,...

Influencer Marketing Campaign Considerations for B2B Brands

Thanks to the rise of social media, influencer marketing campaigns have become increasingly popular over the last few years. They're also wildly effective -...

30 Email Sign Offs That Get Attention

Your sales prospects are being bombarded by emails all day, every day - almost from the moment they wake up. According to one study,...

6 Ways to Become an Industry Leader

The global marketplace is competitive, and to stay on top of your game in the eyes of your clients and customers, you need to...
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Why You Must Develop Marketing Personas

Many people don't realize how much clear, effective communication matters in terms of marketing success. Marketing collateral is about more than just selling something...
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What is Premium Content and Why Should You Use it?

Remember pulling in to your local service station and filling your tank with premium? That little extra octane helped your car run a little...

LinkedIn Content Strategy for B2B Marketing

Social media is a mainstay of modern marketing, but not all networks are created equal. LinkedIn, Facebook, Twitter, and Instagram each appeal to different...