Home Marketing

A Few Good Opinions

They’ll say what’s on their mind. Learn how to engage with customers who freely express themselves and are looking for help to solve a problem.

Friends that Benefit

You like me, you really like me. Learn about amiable customer types and how you can gain their trust by establishing a relationship first.

A Beautiful Analytic Mind

Yes, but what if . . . Learn how to respond to customers who are looking at your product or service from all sides before they decide.

Driving Miss Customer

Just get to the point, I’m in a hurry. Learn how to respond to direct and demanding customers.

Decipher the Customer Code

There’s not a one-size-fits-all way to communicate with customers. Learn how to decipher their code so you can talk more effectively with each one.
contest promotion trophy on wooden table and dark background with abstract shiny lights

And the Winner Is: Your Business

Winning isn’t just for customers when it comes to contests.

Online and Traditional Marketing

In a society where ’Googling” has become part of our everyday vocabulary and nearly everything is, or can be, done on the internet, having an online presence is no longer just a “nice to have”. To attract new customers and drive business growth these days, traditional marketing activities are not enough. You’ve got be online. Think about it this way -– what would you think if when you went to look up a company, they didn’t have a website?

5 Tips for Optimizing Your Content for Search Engines

While advertising is an effective method for attracting new customers, it’s also expensive. That’s why savvy business owners apply Search Engine Optimization (SEO) tactics to increase website traffic while keeping costs down. Here are five tips you can use to maximize your company’s SEO efforts:

How to Create a Monthly Email Newsletter in 45 Minutes

In a recent survey conducted by BtoB magazine, 57% of respondents said email marketing was the online channel that contributed the most qualified leads to their businesses.  While email marketing clearly works, sometimes the demands of running a business can make it difficult to find time to create effective digital marketing pieces.
LinkedIn for Small Business

4 Things LinkedIn Can Do for You

An increasing number of businesses are using this popular social network to reach new customers. Find out what they discovered and you can join too.