Marketing

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Online and Traditional Marketing

In a society where ’Googling” has become part of our everyday vocabulary and nearly everything is, or can be, done on the internet, having an online presence is no longer just a “nice to have”. To attract new customers and drive business growth these days, traditional marketing activities are not enough. You’ve got be online. Think about it this way -– what would you think if when you went to look up a company, they didn’t have a website?

5 Tips for Optimizing Your Content for Search Engines

While advertising is an effective method for attracting new customers, it’s also expensive. That’s why savvy business owners apply Search Engine Optimization (SEO) tactics to increase website traffic while keeping costs down. Here are five tips you can use to maximize your company’s SEO efforts:

How to Create a Monthly Email Newsletter in 45 Minutes

In a recent survey conducted by BtoB magazine, 57% of respondents said email marketing was the online channel that contributed the most qualified leads to their businesses.  While email marketing clearly works, sometimes the demands of running a business can make it difficult to find time to create effective digital marketing pieces.
LinkedIn for Small Business

4 Things LinkedIn Can Do for You

An increasing number of businesses are using this popular social network to reach new customers. Find out what they discovered and you can join too.
Email Subject Lines to Spice Up Your Customer Relationship

4 Ways to Spice Up Your Customer Relationships

Feel like you and your customers are just going through the motions? Find out how to bring the excitement back through e-mail.

Call out the SWOT team

Ever try to assemble your child’s new bike without using the instructions? Inevitably, you end up with an extra bolt. That’s what comes from not looking at the parts before you start.

Be More Than a Pretty Face

One of the challenges new small businesses face is getting the word out to potential customers. You can offer a mind-blowing product with world-class service at the lowest prices in town but if you don’t get noticed, your business won’t take off. Many owners look to Facebook to help them build awareness.

Tweet, Post and Like, Oh My!

What’s all this about tweets and posts? Knowing the answer might help you connect with customers, both old and new. Start by learning the basics about the most common social networks.

3 Ways to Learn More About Your Customers

Your customers are happy with the service you provide, right? If you’re hesitating, it might make sense to find out more. Ever think of just asking them?