Search engine optimization (SEO) has changed in a number of ways over the last few years, but perhaps no disruption has been quite as impactful as voice search. According to a study from ComScore, 50 percent of all searches will be voice searches by as soon as 2020. Activate even predicts that there will be 21.4 million people using services such as, OK Google, Alexa and Siri to conduct searches by the same year.
Make no mistake about it: incorporating voice search information into your search engine optimization efforts will mean big things for your business in 2018 and beyond.
Voice Search and Search Engine Optimization: Breaking It Down
When incorporating voice search techniques into your larger SEO efforts, one of the most important things for you to keep in mind is that you need to speak like your customers would. Because of how precise text-based search engines like Google have always needed to be, search strings tend to be very specific and keyword-based more often than not.
With voice search, however, people aren’t communicating with algorithms anymore – they’re using natural language to talk to their technology the way they would talk to each other. In order to make the most of your SEO efforts moving forward, you need to adopt the same practices. Focus less on singular keywords and more on long-tail keywords and actual phrases.
Remember that people aren’t going to search “[INSERT PRODUCT NAME HERE]” anymore. They’re going to literally say, “OK Google, where can I buy [INSERT PRODUCT NAME HERE] near me?” These are the types of language decisions you need to focus on when crafting content for your site.
Make Sure You’re Asking (and Answering) the Right Questions
Along the same lines, you also need to make sure that you’re actually answering the questions that your target customers are asking to make the most out of voice search and SEO in 2018. Think about it like this: What specific questions would your customers need to ask in order to find your business? What questions would they ask a salesperson in order to find out more about the products and services that you offer?
Simply figuring out relevant keywords and matching them up with the content on your site is, again, no longer enough to get the job done in a voice search-based world. The actual questions that they’re asking, along with the valuable and accurate answers, are what you need to be focusing on when crafting content with SEO in mind.
Voice search is absolutely here to stay – there really is no getting around it at this point. Yes, this may require a dramatic change to the way you’ve historically approached search engine optimization – but this change can also be an opportunity to be taken advantage of if you know what you’re doing. With so many more people poised to adopt voice search and “smart speak” devices between now and 2020, starting your efforts today puts you in an excellent position to tap into this massive market in a meaningful and organic way moving forward.