Who would have imagined being able to monitor people shopping nearby, then having a message pop up on their phone telling them about your sale? Small business owners who keep an eye out for new trends—that’s who. One way to do that is to monitor what key business leaders are saying. Social media makes it easy (and it’s free). Consider adding these leaders to your social media reading list.
Whether you’re on Twitter, Facebook, LinkedIn or any of the other social media outlets, you can connect with business leaders who offer tips and report on trends they are seeing in the small business marketplace. Start by “following” these individuals on Twitter:
There’s no telling what the next greatest idea will be. But connecting with small business leaders using social media can make you more aware of trends in the marketplace. Having that knowledge will help you plan more strategically.