Just when you thought you’d caught your limit in the waters of social media, it surfaces – Pinterest. Giants like Whole Foods are reeling in new customers using it. Now, small businesses are casting their line in the customer pool with this new social media tool.
While it’s small fish compared to Facebook and Twitter, Pinterest’s early growth is creating buzz. Like other social media sites, it’s a way for people to connect based on their interests. But instead of using words, they primarily share images.
Pinterest says it’s a tool for collecting and organizing things you love. Organized under self-created themes like cooking or a new baby wish list, users “pin” images to their “pinboard.” It might be a photo, a quote, or a recipe. Others can browse your board and “repin” your images to their board. That’s where their followers see it too. Like other sites, the connections grow exponentially.
Like most social media sites, the key is to be genuine. No one likes a party guest who hands out business cards. But they do like guests that can talk about things they’re interested in. So keep your customers’ interests in mind before you wade into Pinterest as part of your online marketing efforts.