For more and more small businesses, social media has become a new way to connect with current and future customers. Whether it’s on Facebook, Twitter or Pinterest, participating in the “conversation” helps people learn about your business. As a result, they become more comfortable doing business with you or will recommend you to others. Score.org has released its 2013 Small Business Social Media Trends. Here are some key takeaways that might help your small business use social media more effectively in 2014.
Consider these trends and how they might affect your small business:
Social media is being used by an increasing number of small businesses to participate in a conversation with potential customers. Understanding recent trends can help you better use this promotional tool.