Need someone to mow your lawn? More and more consumers turn to the Web to search for a local provider. So if you have a lawn care business, how can you increase the chances your business will show up in that search? For some, the answer is search advertising.
Search advertising includes the highlighted ads you see at the top and bottom of the page when using search engines like Google or Bing. The ads displayed are based on the key words used in the search.
For example, search for “lawn care in Joplin, MO” and you’ll see ads for businesses that have paid to appear when those words are used. Interested people click on the ad and are taken to that business’s website, generating a great lead for a potential customer.
Here are three things you should know if you’re considering search advertising:
Search advertising helps you come to the top of the list for potential buyers using the Web. But to achieve the best results, choose the most relevant key words and be prepared to try out several to achieve the best result.