Your customers are happy with the service you provide, right? If you’re hesitating, it might make sense to find out more. Ever think of just asking them?
Customer surveys can be a quick and easy method to see for yourself what they’re thinking.
Here are three types of surveys you can use. Each has specific advantages and disadvantages to consider when making your choice:
Some businesses include a message on their receipts inviting customers to take an online survey. Often these are linked to a coupon for their next visit.
Some businesses conduct phone interviews with customers, assuming they have their contact information.
These have been a traditional choice for business but are becoming less common.
Need more information? The SBA offers additional resources to help you research your market.