Your small business is launching a new service, and you want to spread the word. One way to do that is to send a press release to local news media. A press release is an announcement sent to a media outlet like a newspaper, TV or radio station, business journal, website or other publication. If it’s news worthy, these outlets might use it for a story (or better yet, assign someone to do an interview with you). It is promotion you don’t pay for, and buyers tend to trust it more since it comes from someone other than you. But in order to get noticed, your press release needs to stand out.
Here are some tips to make sure your press release gets noticed for the right reason:
Make sure your press release clears the screening process and gets noticed for the right reason by avoiding these common errors.