So you’re thinking about marketing your product or service to other businesses. You might be a whiz at reaching consumers but that doesn’t necessarily guarantee you’ll be successful in the B2B (business-to-business) market too. There are some important differences that will impact your marketing decisions. Here are four differences to consider before you start marketing to other businesses.
Marketing to other businesses can be one way to grow your own business. But don’t assume you can duplicate what you do for consumers. Consider the differences of the B2B marketing before you start.