Real estate agents call it “curb appeal” and know it can determine whether someone drives by a home or stops in for the open house. Your customers do the same thing. They judge the value of your product or service based on how it’s packaged. It’s their first impression of your brand and plays a part in determining the perceived value of your offering. That’s why it’s important to tie up your marketing plan with the right packaging strategy.
The right packaging strategy can depend on a number of factors including: cost, available shelf space, shipping options, and environmental considerations. But the overall objective is to make the right impression with customers. Take a look at these four approaches to packaging to see if one might work for your small business.
Consider if one of these packaging options might work for your business. It’s an important way to tie your marketing strategy together by building a favorable first impression of your product or service.