In April 2015, Google began using a new ranking algorithm that favored businesses with mobile-friendly websites. If your business’ mobile site was up to snuff, you probably didn’t notice. But if it wasn’t, you might have experienced a drop in page views, click-throughs and even sales.
While the shift spelled trouble for some, creating a mobile-friendly business site is still a possibility – even if you’re starting from scratch. Just follow these five simple steps:
According to Google, 94% of smartphone users search out location information with their device. Without a mobile-friendly site, you’re more than missing out with these potential customers, you’re practically going dark. If you don’t feel you need a mobile-friendly site, it’s time to reconsider. And if you’ve been putting it off, it’s time to stop.
Thankfully, it’s easier than ever to create a mobile-friendly site. In fact, if you created your original website with a provider like Weebly, Wix or WordPress, they automatically convert to something mobile friendly. And if you didn’t, these and other providers can help (search ‘mobilize website’ online). Many make it simple enough to do yourself and still get an appealing end result.
Everything your mobile site represents should be based on the four C’s:
Google provides a variety of tools to help you determine if your mobile site is performing. Not only can you learn which keywords are driving traffic, you can also compare differences between mobile and conventional site traffic. Search results differ between these channels 62% of the time, so it’s important to know where to adjust.
A successful mobile-friendly site evolves to serve its users. To ensure yours stays relevant, take an active role in its ongoing management. Technology can change quickly, and one lost step can leave you in a competitor’s digital dust. If you don’t have time, delegate to a trusted and capable employee or consider outsourcing. Even if it costs extra, the payoff in the long run will be worth it.
In less than a decade, consumers have migrated away from conventional websites to mobile-friendly ones that accommodate life on the move. As a small business owner, you can make the most of it by shifting with them.