It’s better to give than to receive. For small business owners, that’s more than just a holiday expression. It’s good business advice. More than 80 percent of consumers look at how socially responsible a business is before deciding to shop there. So it pays to include community service as part of your holiday marketing plan. Here are some low-cost ways your small business can give back to your community during the holidays.
There are a number of benefits for businesses that give back. It not only gives a human face to your brand, but it helps build customer loyalty. And it makes you feel good. So consider these five ideas to providing service during the holidays:
The holidays can be an ideal a time for small businesses to give back. You’ll get back even more from customers who seek businesses that make their community a better place to live.