Did you know that 69 percent of U.S. consumers always or sometimes consider the environment when deciding which product or service to buy?1 That’s an opportunity for small businesses that offer environmentally friendly products to differentiate their business from the competition. The Small Business Association’s Green Business Guide provides a number of tools to help businesses do just that.
Here are a five resources to get you started:
A green product or service doesn’t guarantee you’ll capture the market. It still has to provide value to your customers by helping to solve a problem. But in a competitive market, it can help you stand out in the crowd. Consider the resources offered by the SBA to help you gain that competitive edge.
1 2012 Cone Green Gap Trend Tracker, How to Use Green Marketing Effectively in Your Business. U.S. Small Business Administration, SBA.gov, 2012.