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7 Business Books to Read in 2015


7 Business Books to Read in 2015A small business that stands still is really just losing ground. That’s because the business environment is changing constantly. If you’re caught unaware, you may miss an opportunity or not see a threat. So how do you keep up on it all? One way is to tap into what business insiders are saying. Start with this list of seven top business books for 2015 and see what’s out there for your small business. Many are available for under $10.

The Entrepreneur Roller Coaster – Darren Hardy

66 percent of small businesses fail, and it’s not for the reasons you think. It wasn’t economic. It was the emotional roller coaster of entrepreneurship. Learn about the warning signs and how to navigate the landmines by concentrating on four essential skills—sales, recruiting, leadership, and productivity.

The Customer Service Revolution – John R. DiJulius

Nobody knows customer service better than small businesses. But larger companies are starting to close the gap. Companies are treating their employees differently which in turn translates to better customer service. Learn how to create your own customer service revolution and keep the small business differentiator strong.

Work Simply: Embracing the Power of Your Personal Productivity Style – Carson Tate

Small business people work 27-hour days (or at least it seems like it). There never seems to be enough time to get it all done. The answer isn’t working more hours. It’s about being more productive, but on your terms. Identify your own productivity style and how to use it to maximize your effectiveness.

Scaling Up: How a Few Companies Make It . . . and Why the Rest Don’t – Verne Harnish

Your small business is doing okay but you think it’s time to kick it into overdrive. Learn how to scale up by achieving balance in four key areas—people, strategy, execution, and case. The idea is to get your team engaged and your customers doing your marketing. Get one-page tools to help you get all the parts moving together to achieve more.

How to Fly a Horse: The Secret History of Creation, Invention and Discovery – Kevin Ashton

Sometimes, the way to see what’s ahead is to look at what’s behind. This is a look back at some of the greatest innovations and the people who created them. That strikes a chord with small business owners who often originate new ideas. Learn why innovators encounter resistance and what they do about it. It might provide some inspiration for your latest idea.

Bold: How to Go Big, Create Wealth and Impact the World – Peter H. Diamandis

How are small businesses able to go from idea to a thriving enterprise faster than big companies? They’re using emerging technology. Learn more about new technology and how they’re being used to create new companies. Also get insights into crowdfunding to raise capital and build networks.

Crazy Is a Compliment: The Power of Zigging When Everyone Else Zags – Linda Rottenberg

Being a “little off the bubble” is a good thing if you own a small business. That’s what makes entrepreneurs successful. This book is an interesting blend of inspiring stories, original research, and practical advice to think bold and execute smart. Learn how to face down critics and find opportunity in chaos.

Ride the wave of constant change with information. Consider adding these books to your fall reading list.


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