When customers come into your store, you hope that they leave with a sack full of purchases. If they don’t, you might try something different—like move that new product display to the front of the store so it gets noticed.
The same thing happens on your website. You want visitors to take some action. Techies call it “conversion.” And like your store, there are things you can do to make that happen. Here are seven tips that small business owners can use to help increase their website’s conversion rates.
Your conversion rate is the percentage of people who visit your website and take a certain action. You define what that action is. It might be to sign up for your newsletter, “like” your Facebook page, watch a video, download a white paper, or buy something from your store.
The actual conversion number isn’t as important as how it changes over time. The goal is to get the percentage to increase.
Improving your conversion rate doesn’t mean you have to totally revamp your website. A small change can sometimes make a big difference. You may not have time to formally test each change but here are some best practices to consider:
Increase the likelihood that your website will convince people to take action. Consider these quick and easy tips to increase your conversion rates.