If you want tips on running a successful business, you can read about it. But if you really want to know how it’s done, it’s better to hear advice from small business owners. That’s why we asked two successful owners this question — “If you could give three pieces of advice to small business owners, what would they be?” Read their responses and get some insights that might help you grow your own business.
Scott Sharp – Epic Exchange
Scott Sharp is the owner of Epic Exchange Fashion Recycler in Meridian, Idaho. This family-operated business buys, sells and trades gently-used, name-brand clothing and accessories. Customers receive cash or store credit if their items are purchased. Those items not purchased are donated to a local nonprofit, the Idaho Youth Ranch.
Here is Scott’s advice:
- Allocate More Time to Marketing: Marketing is going to take a lot more time, more money and more effort than you think. So plan for it, plan for it, and plan for it. Marketing is key and crucial.
- Choose Your Partners Well: Setting up your partnerships is essential. You’re going to need people who can be a partner with you for the life of your business. If you don’t like working with them, back away.
- Listen to the Voice of Experience: Listen to everyone who has done it before you. Take all the advice you can. Never think you know something. Go into every interaction trying to learn something, not give something.
Sergeant Steve – Prescott Adventure Bootcamp
Retired from a 20-year Army career, Sgt. Steve operates Prescott Adventure Bootcamp in Prescott, Arizona. He offers a four-week outdoor fitness program that provides fitness instruction, nutritional counseling and motivational training. Packed with fun energizing activities, the program helps women reach their fitness goals.
Here is Sgt. Steve’s advice:
- Figure Out How to Delegate: Work on what you’re good at. For me, that’s marketing. My wife crunches numbers. If I didn’t have her, I’d be outsourcing it. If you’re not good at it, don’t do it if you don’t have to.
- Relax and Let Go of the Outcome: There are going to be days that are challenging. Sometimes I wake up and wonder if I want to be a business owner anymore. I just joke about that. There’s nothing else I want to be.
- Realize It’s Just a Job: Sometimes I identify too much with my business. Looking back, it’s not about work. It’s whether I was a good father/husband. I show up; I give my passion to my business. But it’s not everything.
For More Information
Watch these videos from Scott and Steve. Hear them describe, in their own words, the three tips for small business owners like you.