When it comes to TV commercials, there’s good news and bad news. The bad news is few small businesses can afford to do one during the basketball playoffs. The good news is they don’t have to. Small businesses can reach smaller, more targeted audiences at an affordable price, especially with cable TV and video subscription services. Find out how you can afford to promote your small business using these channels.
It used to be that businesses wanting to advertise on TV had to choose between the three broadcast networks. Today, consumers have a much broader choice. There are now cable stations for almost every interest. And streaming video subscription services like Hulu are expanding the field even further. That means there’s more competition for your ad dollars and advertisers are ready to bargain.
Here are some affordable ways to use commercials to build your brand:
Commercial advertising isn’t just for big companies. Small businesses can find affordable ways to use this medium to build brand visibility. The trick is to target your ad buy so you’re reaching the right audience. Then use these tips to get the best deal.
Editor’s Note: Cable ONE Advertising can help you navigate the changing word of advertising. Our award-winning producers can create a highly-effective commercial or pre-roll video for your business at an affordable rate. Then we can help you create a media plan that best fits your business’ needs by targeting your customers on multiple screens – at home and on the go, using multi-media products. Contact us today!