Smart business owners realize that a sale is not the end. It’s the beginning of a relationship with a customer that needs to be cultivated over time. One payoff is repeat business. But another benefit that often gets overlooked is a referral to a new customer. It can be a cost effective way to grow your business but some might feel sheepish about asking.
The reluctance to ask for referrals often comes from a fear that you’ll damage the relationship with your current customer. Yet the opposite is true. Think about the outstanding service you received at a new restaurant or the great selection of merchandise at that new store down the street. Wouldn’t you want your family and friends to experience the same thing? People want to share a good experience. That’s what a referral does.
Here are some ways to encourage referrals in a way that builds (not harms) the current relationship you have with customers:
Don’t ignore the power of referrals to grow your business. If managed properly, they can build relationships with current customers and open the door to new clients.