One of the challenges new small businesses face is getting the word out to potential customers. You can offer a mind-blowing product with world-class service at the lowest prices in town but if you don’t get noticed, your business won’t take off. Many owners look to Facebook to help them build awareness.
So, how do small business owners use Facebook?They start a relationship with potential customers by creating a Facebook page for their business. It’s simple, easy to create and can be an important part of your overall marketing efforts.
Facebook offers step-by-step instructions to build your own business page but here are some important elements to include on your new page:
Once you’ve created your page, show it off. Email your contact list and ask them to “like” your page, then share it with friends. You can also purchase ads on Facebook to reach your target market.
The more potential customers get to know you, the more they’ll know you’re not just a pretty face. You’ll become the trusted business they’ll go to when they’re ready to buy.