In a visual world, one might wonder why blogging has emerged as one of the more successful ways to communicate with customers. Blogging is such an effective medium for business and there are a variety of ways it can make work for your business.
Blogging is a fantastic way to invite consumers into your small business story – and story telling is what blogging is all about. Whether it’s an overview of your quest for LEED Certification or a sneak peak behind the production line, blogs deliver in a format that’s easy to digest and simple to develop.
Today’s consumers are sophisticated buyers who won’t stand pat if they’re not getting the information they feel is necessary to justify buying your product. Businesses that aren’t transparent risk negative public perceptions or will simply lose out to competitors that are.
Thought leadership is big in today’s business environment. And blogs are a perfect medium for positioning your business as a go-to resource. By packaging knowledge and doling it out in five hundred word ‘missives of enlightenment,’ your business blog can shine where competitors fall short.
In an age where consumers expect fresh content almost daily, blogs deliver. What’s more, they offer more depth than most social media sites. And while it’s true there’s a shift toward visual mediums, the written word crafted carefully can still draw consumers in.
One of the best things about blogs is how easy they are to promote. In fact, a well-placed blog can reach hundreds or even thousands with a single posting providing the content is interesting and the blog is well written.
Finally, remember that business blogging is a marathon and not a sprint. To really succeed, it takes patience and endurance. If you have these, your business blogging efforts can more than pay off in the long run.