Free! There’s no denying that this word makes your customers sit up and take notice. But is offering free Wi-Fi really worth it? If you want to increase foot traffic, the time customers spend in your store and the amount they spend, the answer is YES. Consider these issues when making Wi-Fi available in your small business.
Today, it’s rare to see a customer without a smartphone. In fact, they’re multiplying. By next year, one in four mobile users are expected to have more than one device. With all this connectivity, it’s not surprising that customers look for businesses where they can use their cellphone and tablets.
That’s why three-fourths of small businesses consider complimentary Wi-Fi to be a “very important” or “important” part of their business.
So what are some things to consider before you decide to offer Wi-Fi at your business? Here are a few to think about:
More and more small businesses are offering free Wi-Fi for customers. It’s consumer friendly and they’re realizing increased revenue as a result. Consider these issues as you decide if it’s right for your small business.