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It’s the latest digital marketing trend, but should you consider starting a podcast? Take a look at the potential costs and return on investment before you decide.

Guide to Starting a Podcast

Podcasts are quickly becoming one of the most popular ways people consume content. FastCompany reports that Apple has over 525,000 shows available now. While...
customers don't shop in town

What To Do When Customers Don’t Shop in Town

Things work a little differently for businesses in small towns. They often offer unique products with service that can’t be beat. But increasingly, their...
Your number of followers isn’t all it’s cracked up to be. Learn more about why authentic engagement on social media matters to your business.

Creating Authentic Engagement on Social Media

Hits might make baseball fans rise to their feet, but it’s runs-batted-in that win the game. The same is true with social media. It...
You've likely heard that it's grown harder to show up in your fans' Facebook newsfeeds. Read these tips to increase your organic reach.

Facebook Newsfeeds: A Survival Guide

While Facebook remains one of the premier social media platforms, its inner workings have evolved, presenting new challenges to small businesses. You've likely heard...
The Top 5 Things Customers Want to See on Your Website

The Top 5 Things Customers Want to See on Your Website

It used to be that customers looked into store windows to decide whether they should come in and look around. Today, customers rely on...
The Top 3 Ways to Celebrate Small Business Week (April 29 - May 5)

The Top 3 Ways to Celebrate Small Business Week (April 29 – May 5)

In May, we celebrate Cinco de Mayo, Mother’s Day and Memorial Day. But there’s another holiday you should know about—and it lasts for an...
using-guerrilla-marketing-stand-crowd

Using Guerrilla Marketing to Stand Out from the Crowd

With so many forms of media competing for consumers' attention, marketing can feel like a battlefield. Guerilla marketing promotes your brand when and where consumers least...
benefits-working-local-micro-influencers

The Benefits of Working with Local Micro Influencers

When it comes to online marketing, credibility is critical. Consumers are bombarded by hundreds of ads every day and are increasingly tuning them all...
becoming-blogger-5-simple-steps

Becoming a Blogger in 5 Simple Steps

Small business owners take on many roles including manager, customer service rep, and marketer, to name a few. Some are adding "blogger" to the...
five-online-courses-learn-social-media-marketing

Five Online Courses to Learn Social Media Marketing

It's no secret that social media marketing has become an important part of running a successful business. Whether you're just learning about "The Facebook,"...