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Guide to Starting a Podcast
Podcasts are quickly becoming one of the most popular ways people consume content. FastCompany reports that Apple has over 525,000 shows available now. While...
What To Do When Customers Don’t Shop in Town
Things work a little differently for businesses in small towns. They often offer unique products with service that can’t be beat. But increasingly, their...
Creating Authentic Engagement on Social Media
Hits might make baseball fans rise to their feet, but it’s runs-batted-in that win the game. The same is true with social media. It...
Facebook Newsfeeds: A Survival Guide
While Facebook remains one of the premier social media platforms, its inner workings have evolved, presenting new challenges to small businesses. You've likely heard...
The Top 5 Things Customers Want to See on Your Website
It used to be that customers looked into store windows to decide whether they should come in and look around. Today, customers rely on...
The Top 3 Ways to Celebrate Small Business Week (April 29 – May 5)
In May, we celebrate Cinco de Mayo, Mother’s Day and Memorial Day. But there’s another holiday you should know about—and it lasts for an...
Using Guerrilla Marketing to Stand Out from the Crowd
With so many forms of media competing for consumers' attention, marketing can feel like a battlefield. Guerilla marketing promotes your brand when and where consumers least...
The Benefits of Working with Local Micro Influencers
When it comes to online marketing, credibility is critical. Consumers are bombarded by hundreds of ads every day and are increasingly tuning them all...
Becoming a Blogger in 5 Simple Steps
Small business owners take on many roles including manager, customer service rep, and marketer, to name a few. Some are adding "blogger" to the...
Five Online Courses to Learn Social Media Marketing
It's no secret that social media marketing has become an important part of running a successful business. Whether you're just learning about "The Facebook,"...