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Primary Target Market

How to Define Your Primary Target Market Like a Pro

Who wouldn’t want to buy a laser pen that zaps away all calories from even the most decadent deserts? You could sell it to...

Call out the SWOT team

Ever try to assemble your child’s new bike without using the instructions? Inevitably, you end up with an extra bolt. That’s what comes from not looking at the parts before you start.

How To Geo-Target And Maximize YouTube Video Ads

Each month, more than one billion YouTube visitors watch over six billion hours of video content. Within this group lies a target group that’s...

The Pros and Cons of Radio Advertising

Most small businesses don’t have the big advertising budgets that corporations enjoy, so the thought of advertising on the radio seems out of reach....

3 New Social Media Sites to Watch Going Into 2017

You’ve mastered Facebook, Pinterest, Snapchat and Instagram. Your mad skills with LinkedIn and Snapchat are almost legendary. And you’ve done it all while running...
Military Analogies in Business Management

Military Analogies in Business Management

Every day you run a small business, you’re essentially going to battle. Check out these military analogies in business management.
3 Simple Ways to Serve Your Community

3 Simple Ways to Serve Your Community

Looking for ways to give back? There are numerous opportunities to serve your community that can benefit your small business as well.
How to Connect with Millennials

How to Connect with Millennials

Is your business trying to connect with Millennials? If not, it should be. This demographic of 18- to 34-year-old consumers has formidable spending power.
Young man enjoying himself with his tablet device.

Social Media for Business: How to Increase Sales via Facebook

Becoming social media savvy for your business is imperative when it comes to online strategies, like increasing sales. Get the inside scoop here!
How to Set And Reach Advertising Goals

How to Set And Reach Advertising Goals

Consider these tips to help you set advertising goals based on objectives you can track, reach and build upon.