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Facebook is Curbing Organic Reach – Now What?

You probably heard this summer that Facebook is changing what order posts appear in your customers’ news feed. Posts from family and friends come...

A Simple Guide to Creating an Email Marketing Campaign

Making email work for your business doesn’t have to be difficult. In fact, we break it down with some simple guidelines that can make...
Holiday Marketing Tips on a Budget

Holiday Marketing Tips on a Budget

Need holiday marketing tips? Small businesses want to do additional marketing around the holiday season, but struggle to compete with big box stores’ budget

Would You Recognize Today’s Consumer?

In 2008, the Great Recession dawned in America, changing the lifestyles and spending habits of millions of consumers. Now that recovery is kicking in,...
Marketing Basics for Small Businesses

Marketing Basics for Small Businesses

For some, marketing is all about advertising. But if that’s all you’re doing, you’re missing out. Successful small businesses use all elements of the marketing mix. Here’s a crash course in the marketing mix and how it shapes your marketing strategy.
5-dating-donts-network-marketing

5 Dating Don’ts for Network Marketing

Business is all about building relationships. Like all healthy relationships, it involves some give and take, and most of all, foresight. Often, it's not...

3 Dos and Don’ts of Designing a Website

What do you think when you land on a website that features one column of text on a solid background? “How 1990s,” right? Having an...
Team

Simple Ways to Have More Fun as a Team

Here are some simple ways to have more fun as a team.
4 Steps to Managing Your Online Reputation Using Social Media

4 Steps to Managing Your Online Reputation Using Social Media

As a small business owner, it’s important to recognize that your business’s online reputation is part of its identity and can impact your bottom line.
LinkedIn for Small Business

4 Things LinkedIn Can Do for You

An increasing number of businesses are using this popular social network to reach new customers. Find out what they discovered and you can join too.