In a society where ’Googling” has become part of our everyday vocabulary and nearly everything is, or can be, done on the internet, having an online presence is no longer just a “nice to have”. To attract new customers and drive business growth these days, traditional marketing activities are not enough. You’ve got be online. Think about it this way -– what would you think if when you went to look up a company, they didn’t have a website?
See four common myths about affiliate marketing and how it can still add value to your small business.
Thanks to the digital world in which we now live, many people assume that having a direct mail marketing strategy is an "old school"...
Trade shows can help you connect with people who are already interested in the products you offer. Be prepared with these must-have items.
For nearly 60 years, Sylvan Furniture has been delivering the best choice to customers. See how they use social media to deliver value to their customers.
For some, marketing is all about advertising. But if that’s all you’re doing, you’re missing out. Successful small businesses use all elements of the marketing mix. Here’s a crash course in the marketing mix and how it shapes your marketing strategy.
Know the good business leads from the bad. Understand the difference between someone just looking for more information and a customer who's ready to buy.
Learn how you can use Halloween as a marketing opportunity to scare-up a little extra revenue for your small business.
The age-old tradition of storytelling is a powerful thing. Since the dawn of humankind, we’ve been sharing stories to teach each other, entertain each...
Creating a mobile-friendly business site is still a possibility – even if you’re starting from scratch. Just follow these five simple steps.