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Online and Traditional Marketing

In a society where ’Googling” has become part of our everyday vocabulary and nearly everything is, or can be, done on the internet, having an online presence is no longer just a “nice to have”. To attract new customers and drive business growth these days, traditional marketing activities are not enough. You’ve got be online. Think about it this way -– what would you think if when you went to look up a company, they didn’t have a website?
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Dispelling the Affiliate Marketing Myths

See four common myths about affiliate marketing and how it can still add value to your small business.

How to Develop a Direct Mail Marketing Strategy

Thanks to the digital world in which we now live, many people assume that having a direct mail marketing strategy is an "old school"...

5 Must-Haves for Your Next Trade Show Booth

Trade shows can help you connect with people who are already interested in the products you offer. Be prepared with these must-have items.

Sylvan Furniture Delivers Reliability

For nearly 60 years, Sylvan Furniture has been delivering the best choice to customers. See how they use social media to deliver value to their customers.
Marketing Basics for Small Businesses

Marketing Basics for Small Businesses

For some, marketing is all about advertising. But if that’s all you’re doing, you’re missing out. Successful small businesses use all elements of the marketing mix. Here’s a crash course in the marketing mix and how it shapes your marketing strategy.
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Distinguishing Your Business Leads: What’s Qualified and What’s Not

Know the good business leads from the bad. Understand the difference between someone just looking for more information and a customer who's ready to buy.
Harvest the Marketing Potential Lurking Behind Halloween

Harvest the Marketing Potential Lurking Behind Halloween

Learn how you can use Halloween as a marketing opportunity to scare-up a little extra revenue for your small business.
marketing your family story

Marketing Your Family Story

The age-old tradition of storytelling is a powerful thing. Since the dawn of humankind, we’ve been sharing stories to teach each other, entertain each...

5 Steps to Creating a Mobile Website

Creating a mobile-friendly business site is still a possibility – even if you’re starting from scratch. Just follow these five simple steps.