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3 Things You Should Know to Wind Up on Top

Want to be seen by potential customers searching the Internet? Find out how search advertising can put you near the top of the list.

2 Things Business Should Know About Pinterest

Just when you thought you’d caught your limit in the waters of social media, it surfaces – Pinterest. Find out what it is and how you might use it.

9 Ideas to Help You Get Social

Social media can be a frightening new frontier for many small-business decision-makers, due to lack of familiarity, lack of free time, or any number...

How to Convert Web Traffic into Foot Traffic

How do you SEO? If you have a website, you might have spent some time adding keywords to your content to make your site easier...

3 Dos and Don’ts of Designing a Website

What do you think when you land on a website that features one column of text on a solid background? “How 1990s,” right? Having an...

A Few Good Opinions

They’ll say what’s on their mind. Learn how to engage with customers who freely express themselves and are looking for help to solve a problem.

Friends that Benefit

You like me, you really like me. Learn about amiable customer types and how you can gain their trust by establishing a relationship first.

A Beautiful Analytic Mind

Yes, but what if . . . Learn how to respond to customers who are looking at your product or service from all sides before they decide.

Driving Miss Customer

Just get to the point, I’m in a hurry. Learn how to respond to direct and demanding customers.

Decipher the Customer Code

There’s not a one-size-fits-all way to communicate with customers. Learn how to decipher their code so you can talk more effectively with each one.