Before you pick up that phone to make an unsolicited call to a potential customer, be sure you’ve done your homework. A mistake could cost you up to $16,000 in Federal fines, plus potential state penalties.
Coming up on it’s tenth anniversary, this portion of the Telemarketing Sales Rule prohibits businesses from calling individuals who have registered their phone number in the national Do Not Call (DNC) registry.
Here are some common questions about DNC from the Federal Trade Commission’s website, business.ftc.gov1:
Following Do Not Call regulations is an important part of your lead generation efforts. Not only does it help you avoid penalties, it respects prospective customers’ preferences and will ultimately produce better results.
For information, go to the Do Not Call Registry website at: www.telemarketing.donotcall.gov.
1 Federal Trade Commission. Q&A for Telemarketers and Sellers about DNC Provisions in TSR, Bureau of Consumer Protection Business Center, 2009, business.ftc.gov/documents/alt129-qa-telemarketers-sellers-about-dnc-provisions-tsr.