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Color Psychology and Buyer Behavior Infographic

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Using color as a determinant of human behavior can intentionally influence human emotion, behavior and perception, and should be used with care in marketing and sales to communicate the right message. Read on for more on how and when to use certain colors to shape buyer behavior.

In this Infographic we cover the following topics:

  • Statistics on why color is important
  • What kind of emotion colors bring out
  • Tips on the types of colors to use in point of sale, website, or office

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