Pepsi or Coke? Ford or Chevy? Yankees or Mets? Bring up these subjects at your next social gathering and you’re likely to hear some noise. People have strong opinions about which is their favorite. That’s because these brands have a loyal following—some would say almost cult-like. Fans sport their logo, sing their jingles, and even meet-up at conventions to celebrate their brand. So how do you start your own business’s cult? Take a look at these ideas to create charged-up customer loyalty for your small business.
The beauty of a strong brand is that you don’t have to worry about attracting customers. Your followers will do the hard work for you. Start by considering these ideas:
Creating a cult-like following is not just for big brand names. Small businesses can create enthusiastic supporters too. The key is to authentically help customers solve problems with a memorable experience. Then let your customers join in the fun.