Ever leave a big box store because the customer service was so bad? Yet you’re back there a week later to shop. That’s because their primary differentiator is often price. But for many small businesses, customer service is the reason why loyal customers shop there. That’s why it’s so important to monitor service levels in order to keep your competitive advantage. Here are some tips for small businesses to maintain great customer service.
Shoppers who experience poor customer service will likely tell between nine and twenty people. With the availability of social media, the number can be even higher. So get your team up-to-speed on customer service techniques. The result will be happy, repeat customers and positive word of mouth.
The Small Business Administration offers a self-study, introductory course on customer service and how it affects your business. Topics covered include: defining what good customer service is, implementing good customer service, and how to improve customer service. This short, 30-minute course might spark ideas that you can use in your small business.