The most successful businesses welcome customer feedback. Gathering it can be time-consuming and expensive, but online survey tools make the job a cinch. The following are a few of the best customer survey tools for obtaining and analyzing consumer feedback:
1. Google Forms
A no-nonsense tool, Google Forms allows for unlimited survey creation, plus an unlimited number of responses. All data can be easily imported into a convenient spreadsheet.
While SurveyMonkey is a bit more limited than Google Forms, it remains a popular and user-friendly means of gathering customer feedback. The free version allows for a maximum of ten questions, so it’s best left for short, informal surveys.
An excellent choice for sites that use WordPress, Polldaddy offers an unlimited number of surveys, questions, and respondents. iPad and iPhone compatibility, means you can conduct surveys on-site to gain immediate feedback.
The chief benefit of SurveyNuts? There’s no need to create a user account. This lends additional convenience to form creation, as does the ability to post surveys directly on home pages.
SurveyLegend allows for survey creation with a variety of devices, including mobile phones and desktop computers. With a free account, you can create up to three surveys featuring as many questions and responses as you desire.
Typeform allows for essay-style text responses in addition to standard multiple-choice options. With longer responses, you can gain a clearer sense of customers’ thoughts, which cannot always be accurately conveyed in a simple multiple-choice answer.
Target your survey specifically to your brand with Client Heartbeat, a versatile survey tool that emphasizes aesthetics. Choose common industry questions or create your own. Best of all, Client Heartbeat removes the hassle of following up with respondents.
Whether you prefer to upload surveys from Word or use an existing template, you’ll find it blissfully easy to reach out to customers when you use QuestionPro. The service offers numerous analysis features, including segmentation, pivot tables, and real-time summaries.
Advanced, yet easy to navigate, SurveyGizmo boasts typical survey tool features, but also a 24/7 support forum and email support for all paid plans. Available question types include checkbox, radio button, rating scale, and dropdown menu.
Offering a robust free version and a paid version with plenty of extras, SurveyPlanet allows you to ask an unlimited number of respondents as many questions as you see fit. The service also offers easy embedding and numerous survey theme options.
Hints for Creating Survey Questions
You want accurate information about your customers’ spending habits, thoughts, and wishes; you won’t get that if you ask leading questions. The best surveys allow customers to answer honestly, without being guided in a specific direction by biased queries. Consider including essay questions for an in-depth look at customer preferences, plus neutral multiple-choice queries that respondents immediately understand.
No matter your preferred platform for obtaining customer feedback, it behooves you to gather targeted information about consumer perception and preferences. The better you understand your customers, the better you can adapt your goods and services to meet their unique needs — and the more likely you are to capture repeat business.