If you still think that “#” stands for the pound symbol, your small business may be missing out. It’s a hashtag and using it can help you reach more people on social media – up to two times more, according to B2C.com. But to see those results, you need to use them correctly. Find out how hashtags work and how to use them to get more people engaged with your small business.
A hashtag is a word or short phrase with the symbol “#” in front of it. For example, “#buylocal,” “#homeimprovement,” or “#desserts” are all hashtags. Notice there are no spaces between words. When used in social media platforms, especially Twitter and Instagram, they serve as a way to group together any public posts or images about that topic, kind of like a keyword but more effective in filtering in posts on certain topics. So if you search for “#holidaymovies” on Twitter, you can see tweets from others on that subject, all linked together by that hashtag.
So why is this important for small businesses? It’s a way to get more people to notice your posts. That means you extend the reach of your social media content. Your message will get linked to other content with that hashtag. The more popular the hashtag, the more like-minded people see your content.
And best of all, it’s free. Just add the hashtag to your post. The social media platform aggregates your message with other content having the same hashtag so people can search for it.
It’s important to use hashtags correctly. Using them too often and search engines will penalize your content. Take a look at these tips to get most from your hashtags:
Hashtags can be a great way to extend your reach on social media. The key is to use them effectively. Begin with these tips for proper hashtag use.