Looking for ways to cut marketing costs? How about eliminating your print advertising? After all, everyone’s online now, right? Not so fast. There still may be a role for print in your overall promotional plan. And it’s often an affordable way for a small business to have a local presence. Ask yourself these questions to find out if it’s right for you (then learn some basics before you get started).
Print advertising has certaincharacteristics that make it more effective in the right situation. Here are some questions to help determine whether it should be part of your marketing plan:
If you think print advertising will support your business goals, here are two basics to know before you get started:
When used for the right reason, print advertising can be an important part of your marketing plan. It’s characteristics make it uniquely suited to make a longer-lasting impression. But before you start, consider how likely your target market will see it.