Feel like you’re just going through the motions with your customers lately? Maybe your relationships have hit a plateau? Try changing your email subject lines. Here are some ideas to help spice things up a bit.
Subject lines can go a long way to peak interest among your customers, particularly those who read their emails on mobile devices. These few words are often the only thing they see. It’s how they decide whether to open your email or hit delete (or worse yet, flag it as junk mail and jeopardize all future emails from you).
Good email subject lines are part science, part art. The key is to find the combination that works best with your audience. Here are four factors to consider when writing your next email subject line:
So before you hit send, put some thought into your subject line. It could make the difference in whether your customers come back for more or look for more meaningful relationships with your competitors.