You probably heard this summer that Facebook is changing what order posts appear in your customers’ news feed. Posts from family and friends come first. That’s understandable. But that means your followers may have to scroll down more to see your non-paid (organic) posts, or they may not see them at all. Does that blow up your social media plans? Not necessarily, it just means you need to be smarter about how you use it. Learn more about these changes and about increasing organic reach.
The key to understanding these changes is that Facebook displays posts in the order it thinks is most relevant to the subscriber. “Relevancy” is determined by how engaged the person is with a post. Do they like, share, or comment on your post? If so, they’ll likely appear higher in the feed.
If you want to be near the front of the line, get your followers more excited about what you put on your page. Here are some ideas to increase your reach: