For Apple, it’s innovative products. For Maytag, it’s a brand you know and trust. And for FedEx, it’s speedy service. What’s your small business’ it factor? That’s your competitive advantage—the thing that you do better than your competition. Knowing the answer to that question can help you focus on the thing that will make you stand out. Here are some ways to identify your competitive advantage so you can tell customers why they should choose your small business.
Your competitive advantage might be the products you offer, your service, the guarantee you provide, or your location. Consider these ideas to help uncover what makes your business special:
Knowing what makes your business special can help you differentiate your brand from competitors. It helps your customers determine why you should be their go-to choice for the products and services you offer.