In the ever-changing landscape of social media, it can be hard for small business owners to gain traction, let alone stand out. While staying up to date with trends can help you excel, doing the basics exceedingly well can propel your business forward.
Pay attention to these five tips, and you can make social media work for you no matter what curves the medium throws at you.
Tip 1: Stay True to Your Brand
Deciding what to post, tweet or pin can be a daunting challenge that even established brands can have difficulty with. When you’re confronted with ‘poster’s block,’ step back, think about your brand and move forward from that perspective.
For example, if you run a daycare center, write like a concerned parent and post images that capture the emotional wellbeing of your members. If you sell motorsports equipment, hit hard with action verbs and video.
Tip 2: Work Those Testimonials
Remember that commercial where four out of five dentists recommended Dentyne gum? Today’s social media platforms now let you show the dentist, capture what he or she said in a post or on video and add them to a collection that can be accessed with a click. The result? A compelling sales pitch that gives prospects something to really chew on.
Tip 3: Pick Your Platforms With Discretion
Social media has an insatiable appetite for content that someone has to feed. While it’s natural to want your business everywhere, it’s not practical. First, you could easily spend your workweek immersed in posts, pics and responses. Second, you don’t need to be everywhere. A good rule of thumb is to go with two established platforms, such as Facebook and Twitter, and one that your industry favors.
Tip 4: Strategize
Plan what you want to say and create a posting schedule that works for you and your followers. The beauty of social media is you’ll know in an instant if your strategy is working. If it’s not, adjust your plan and keep fine-tuning until you have a system down.
Also, remember that different platforms may require different strategies. For instance, Facebook hits a traditional audience whereby Pinterest skews female. If you’re not sure, spend time with a platform to give yourself to get a better sense.
Tip 5: Delegate
You run a busy small business and not a social media agency. By the time you get to wearing your ‘social media evangelist’ hat, you may be tapped out. With each passing day, more businesses are realizing that effective social media requires an individual with a special skill set. If you don’t have this or the time, recruit someone who does. You’ll be better off in the long run. For tips of what to look for in a social media manager, check here.
Five years ago, social media was a novelty for businesses. Today it’s an important part of most businesses marketing strategies. By using the tips shared here, you can leverage this medium to the fullest as it continues to grow in importance.