For many small businesses, repeat customers are gold. After all, these “regulars” can be a stabilizing force that provides a steady income stream. But in order to grow, small business owners know that they also need to attract new customers. The problem is, new customer acquisition is more expensive – 3 to 30 times more, according to the Chartered Institute of Marketing. So it’s important to find efficient ways of attracting new customers. Here are five easy ways to attract new customers that won’t break your budget.
Attracting new customers is the lifeblood of businesses that want to continue growing. While new customer acquisition can be costly, it doesn’t have to raid your marketing budget if you consider these easy, low-cost ideas.