What if you threw a party and no one came? That’s what it can feel like when you launch a website and only a few people visit. The problem might be with your Search Engine Optimization (SEO). Learn more about this important tool and get some SEO for beginners tips that can help you drive more traffic to your small business’ website.
81 percent of shoppers use search engines like Google to conduct online research before buying. They put in a search term and get a list of links that relate to it. The results are displayed in the order of relevance. Each search engine has its own formula to determine the order.
SEO is a way to increase the likelihood that your company’s information will appear near the top of those search results. In other words, you’re optimizing the results of the search engine results. That means more people will see your information and click on the link to your website. The result is more traffic to your site.
There are a number of techniques you can use to improve your SEO ranking. But be careful about trying to beat the system. Search engines are constantly tweaking their formulas to determine how content should be ranked. Start with these tips:
Search Engine Optimization can help you get more visitors to your website. Start with relevant content, then consider these tips to make it more visible to people searching for that information.