The times, they are a-changin’. These days, this iconic Dylan anthem could also apply to marketing your business. At the heart of it is how your customers make a buying decision. People want information that helps them make an informed decision. They prefer not to be “sold” before they are ready to buy. As a result, fewer businesses are broadcasting a message to the crowd. Instead, they are drawing customers in with information and starting a conversation. So if you want your small business to grow in today’s market, you need to understand these important marketing trends.
Many of your customers are changing the way they buy your products and services. They want to be educated rather than sold. That means that the traditional approach to marketing is changing. Understanding these new trends will better position your small business to grow with the changing times.