Oh, the weather outside is frightful, or so the holiday song says. But what’s even more frightful is the amount of holiday messages your customers get each year. After a while, they tend to lose their impact. That’s why it’s important for business owners to time their holiday message carefully. Think about sending messages at Thanksgiving instead and avoid holiday clutter.
Small businesses that reach out to customers at Thanksgiving enjoy some distinct advantages:
If your marketing plans include a holiday message to customers, consider sending it at Thanksgiving instead. This unexpected greeting might help you break through the holiday clutter and get more attention from valued customers.