What do grandparents, grandchildren and everyone in between have in common? They’re all on Facebook, and most of them are staying connected using their smartphones. In a world that increasingly relies on mobile technology and social media to spread the word, Facebook Lead Ads offer a powerful new way to grow your customer base. So, what are they?
Facebook Lead Ads are a new feature of the social media platform that businesses can use to get direct access to potential leads or customers. They are designed specifically for mobile users who access Facebook from their smartphone.
Instead of having to navigate through multiple links and lengthy signup forms (a process that can quickly scare away would-be customers), Facebook users can simply tap the Lead Ad twice and they are automatically signed up for more information, or to subscribe to your newsletter, to receive product demos or even to request price estimates! The ability to reach anyone with a smartphone means almost unlimited potential for more leads and increased sales.
Creating a Facebook Lead Ad is a simple, step-by-step process that’s available to anyone with a Facebook account. The interface is very user-friendly, and allow users to add text, images and video (all of which must comply with Facebook’s standard link ad requirements).
Once your Facebook Lead Ad is launched, users can easily signup by clicking on the ad. The cumbersome form that customers would normally have to fill out themselves (name, phone number, email, etc.) is already filled with information they’ve included in their Facebook profile, making the process smooth and simple.
Facebook Lead Ads are already being used in a variety of ways to help businesses get ahead in the smartphone era. You can grow your email and newsletter list, collect information from your customers and even offer discounts and coupons. Some car dealerships are using Facebook Lead Ads to schedule vehicle test drives.
Although not everyone is going to be scheduling test drives using Facebook Lead Ads, it’s easy to imagine that every business will soon be integrating them into their social media marketing strategy.
In a world where technology is constantly moving forward, the only way to stay in the game is to stay ahead of the game. Facebook Lead Ads offer new ways to get in touch with every kind of customer.