I’m looking to buy but I’m just not sure. Consumers in this situation often turn to someone they trust for help. These word-of-mouth (WOM) interactions can have a significant impact on their purchase decision. In fact, 92 percent of consumers believe recommendations from friends and family over all forms of advertising. That’s why it’s important for businesses to understand and encourage word-of-mouth marketing. Here are some ideas to help others spread the word about your small business.
Word-of-mouth buzz is what happens when a satisfied customer tells other people about your business. It can help build your reputation in the community. But it’s more than just branding. It adds to your bottom line. That’s because 20 to 50 percent of purchases are the result of a word-of-mouth recommendation.
Social media has fueled the power of WOM by making it much easier to spread the word about a business. People can tweet a message on Twitter or post a comment on Facebook to all of their contacts—instantly. Then, those individuals forward it on to the people in their network. Exponentially, the word spreads in a matter of minutes.
So want to increase sales? Create opportunities for others to share their experiences about your business.
Here are some ideas to help customers name-drop your business to others:
Word of mouth from your customers can be a powerful way to grow your small business. So put some “wow” into your WOM by encouraging your customers to name-drop your business when they talk to family and friends.