Social media is a mainstay of modern marketing, but not all networks are created equal. LinkedIn, Facebook, Twitter, and Instagram each appeal to different individuals and organizations, and companies must be present on each medium that their potential customers use. In particular, firms that sell to other businesses need to be present on LinkedIn, which alone accounts for 80 percent of B2B conversions. A successful LinkedIn content strategy will bring in a steady stream of commercial customers, providing your company with revenues and recognition for the long haul.
To use LinkedIn effectively for B2B marketing, you must first understand what sets it apart from the other social media, namely:
Social media marketing tends to work best if you coordinate your campaigns across multiple channels. Thus, even if you rely entirely on B2B activities, you may still want to complement your LinkedIn content with posts on Facebook, Twitter, and Instagram and other forms of marketing, like newsletters, for maximal appeal.
LinkedIn content is most successful when your company stands out from competitors. This involves:
Whether you appeal to businesses, consumers, or a mixture of both, implementing a successful LinkedIn content strategy will be key to elevating your B2B marketing.