The predictions have come true. The desktop computer is dead, long live mobile. Actually the desktop is still around but the majority of digital media is being seen on mobile devices now. So what does that mean for your small business? Increasingly, consumers are using their smartphones and tablets to learn more about businesses. So if you want their attention, you need to be “mobile-friendly.” Find out what that means and get started with these ideas.
Simply put, a website is “mobile-friendly” if the information on it can be easily loaded and read on a mobile device. Typically, the text and graphics are reformatted and are large enough to see on a smaller screen.
You might also navigate differently, perhaps by touching or swiping. And there’s usually a way to easily share what you’ve found with others. You might be able to email a link to a friend or share it with them on your favorite social media site like Facebook.
Want to know if your website is mobile friendly? Google offers a Mobile-Friendly Test. Just enter your website address and you’ll get a free report. It will offer suggestions on how to “optimize” your site for mobile.
You can take several approaches to make your website more mobile friendly. Here are some options. Some you can do on your own, others may require a Web professional.
Increasingly, potential customers are using their smartphone or tablet to learn more about your business. So when they pull up your website, you want it to make a good experience. Otherwise, they’ll move on to another business that’s more mobile-friendly.