Would you let someone make abusive comments while browsing around in your store? Of course not. No one would want to shop there. Instead you’d keep an eye out and intervene, if needed. But what if the same thing happened on your Facebook page? That’s why moderating social media is so important. It’s your way to intervene online. Start with these tips to monitor your online “store” so you can provide a positive experience for your small business customers.
One of the advantages of social media is its ability to engage real people in discussion. The conversations are unscripted and open to everyone in a community. That’s what makes them authentic.
But it also means that there’s potential for talk to take a wrong turn. If your business becomes the target, it can damage your brand. A moderator will observe your social media channels and intervene during those times. They might modify inappropriate posts, respond with the correct information, or take action against people who maliciously troll sites.
Whether you moderate social media yourself or hire someone to do it for you, here are some tips to help you get started:
Moderating social media conversations can help you enhance (and protect) your brand. Tips like these help you provide a safe and engaging place for your followers to interact. And that reflects back positively on your small business.