For small business owners who want to reach their audiences online, Google remains the priority. Once you have begun optimizing your website, however, you then need to turn to the second largest search engine: YouTube. Optimizing videos for small business allows organizations of all sizes to experience the platform’s potential.
To the surprise of many, the video hosting platform has risen to be the second most popular search engine, billion users and billions of views every day. With this large of an audience, it is a powerful place to engage with prospective customers and invite them to learn more about your business. Just like content needs proper optimization to rank highly on the search engine result pages (SERPs), there are also steps that need to be taken to optimize videos for YouTube to help them get in front of the right audience.
YouTube focuses on a few different factors when determining the order that videos should appear in their search results. The algorithms consider the number of people who have watched the video, how much of the video they watched, and their reactions to it – such as the ‘like’ and ‘dislike’ buttons and whether they shared the video. The platform also looks at the business’s channel as a whole to see how many subscribers it has to better gauge the quality of the content produced. Of course, YouTube also considers the keywords used in the title and description of the video for clues as to what the video contains.
YouTube provides a fantastic platform for businesses of all sizes to actively engage with prospective customers and demonstrate the human side of their business. By following these suggestions, you can increase your exposure and see what YouTube can do for you.